Company News

September 12, 2010. How Are We Different - The Business of Going Green?

The "green" signal is on. Many of the world's biggest companies now realise that the environment matters in business. But while many clean business approaches are part of the corporate social responsibility portfolio, companies have caught on to the other green environmental practices can bring - that of profit.

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Authentically Green

It seems these days that most businesses have begun incorporating "green" concepts into their advertising and marketing campaigns. It has definitely become trendy to pay lip service to the green concept - regardless of what the underlying business culture truly dictates. But we think that consumers are now savvy enough to recognize when they are being sold an empty bill of goods for the sake of appearing to be ecologically friendly. We call this "green washing".
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